About the Image(s)

Background: photographing people wearing traditional clothing has become very popular over the past years in China. This trend began in 2003, aiming to revive traditional Han Chinese clothing. This movement has played a crucial role in popularizing Hanfu photography among young people, especially through social media platforms leading to a surge in interest. Users often post travel blogs and photos showcasing traditional attire, which has contributed to the growth of this cultural aspect of the Chinese life. The trend has become a staple for tourists, particularly internal tourism. Photographers specializing in ethnic dress photography have reported a significant increase in demand, especially during peak travel seasons. The rise of traditional clothing photography has positively impacted local economies, with many new photography businesses emerging to cater to this growing interest. It is estimated that this kind of photography is worth about 150 million USD/year. Indeed, this business includes renting the costume, the dress up and obviously hiring a photographer.

These two young ladies did not hire a photographer, just enjoyed taking selfies in front of the Big Pagoda in Xian.

Technical: Fuji GFX 100S ii, Fujinon 45-100 mm f/4 at 100 mm, f/7.1, 1/160 sec, ISO 160. Image was originally taken horizontal, but I cropped it to 4:3 vertical because to me this works better. I am attaching the original for comparison. Post processing just basic adjustments were done. I also tone done a little the green to avoid color distraction.