Billy Sinclair  


Truth in Advertising by Billy Sinclair

July 2021 - Truth in Advertising

About the Image(s)

Here is my submission for our July 2021 discussion. The title of the photograph is "Truth in Advertising".
Canon 5D Mark 4. 24 -105mm lens at 55mm. Aperture priority at f/8 and handheld for 1/60 sec. Auto ISO at 500.
I was driving home from photographing birds and I noticed this interesting old building as I was entering the village of Ettrick. Then I saw the sign for "Upscale Apartment Living", and I laughed. The reason for taking the picture was the humorous connection between the building and the sign.
I made the following edits in Lightroom;
Decreased exposure and highlights to emphasize the dullness of the home.
Brightened the shadows to see inside the porch
Increased texture and clarity to show the age of the building.
I also lowered the vibrance to accentuate the deterioration of the building.
All this emphasized the divergence from "Upscale Apartment Living."
I hope this brightens your day.


This round’s discussion is now closed!
5 comments posted




Jeri Conklin   Jeri Conklin
Billy, you are correct, such a contradiction. I really like the old building and there are a million stories it has to tell. I suppose someone will buy it and turn it into that upscale dream and it will have more stories to tell for them as well.   Posted: 07/06/2021 17:30:24



Rick Finney   Rick Finney
Billy: I love the humor! And I like the photo. I can think of no way to improve it.   Posted: 07/10/2021 22:05:29



Kirsti Näntö-Salonen   Kirsti Näntö-Salonen
Hi Billy, I have been trying to learn that the message in an image should open to the uninformed viewer without a title or explanations, and in this one it sure does! I think that you edits work great. I wonder if it is worth while to think cloning off the light stone in the middle of the bottom edge?   Posted: 07/12/2021 12:36:28
Billy Sinclair   Billy Sinclair
Hi Kristi, good observation, I did not notice the stone until you mentioned it. I will remove it. Thanks Billy   Posted: 07/18/2021 16:11:26



Linda Mui   Linda Mui
Hi Billy, How observant you're! This advertisement right next to this old building is too humorous. Nice image! Linda   Posted: 07/18/2021 17:15:17