Signe Emmerich, FPSA, EPSA  

Coca~Cola Plane by Signe Emmerich, FPSA, EPSA

January 2021 - Coca~Cola Plane

January 2021 - Signe Emmerich, FPSA, EPSA


About the Image(s)

When we went to Churchill, Manitoba, Canada in 2014, we stopped at a plane wreck outside of Churchill. The plane was approaching the airport but didn't quite make it and came to rest very close to the Hudson Bay shoreline where polar bears congregate before they can get onto the ice and hunt seals. The crew was safely rescued but the cargo, Coca Cola, was left until later. This became the basis for Coke's extremely popular advertising for decades of polar bears enjoying the soda.

The story was just another element showing our attraction to polar bears. The bears are one of the top animals people respond to positively. But they are still a serious predator despite their cuteness. When our small group was here it was a dreary day (sun just above the plane) and the tension of polar bears possibly being present (footprints) didn't allow much in finding a better angle. This was taken with my Fujifilm W3. I used Shadows and Highlights to give a little more detail in the white snow.

5 comments posted

Barry Rothstein   Barry Rothstein
Very monochrome and not a strong stereoscopic subject. The only depth that comes across is in the snow on the left side.   Posted: 01/07/2021 19:21:57

David Allen   David Allen
Yes, not much depth information. Grate picture, though, to tell the interesting coke story, but I don't remember any coke ads associated with bears.   Posted: 01/09/2021 16:19:07

Nick Muskovac   Nick Muskovac
A good black and white of a snow scene. I agree with others about not much depth. I would have added a 3D sky.   Posted: 01/11/2021 12:04:22

Betty Drinkut   Betty Drinkut
Interesting story, I remember the polar bear Coke ads. I see death in the plane but the snow is hard to read.   Posted: 01/11/2021 21:02:33

Brian Davis   Brian Davis
The story behind the picture is very interesting and it enhances the image which does lack a little depth and detail in the snow   Posted: 01/12/2021 13:44:31


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